Victoria's Secret dropped a bombshell this past year--that wasn't a bra--by discontinuing their swim line. A collectively agonized "WHY???!!" ensued from chicks everywhere. While the decision to stop making swim is baffling at best, it's not the end of the world. Take it as a chance to broaden your bikini horizons. Below, I've rounded up five alternatives to VS, just in time for summer.
Gooseberry Intimates was a social media find. This online boutique has a small but gorgeous offering of swim styles. I love how the cuts are unique and the fabric is super silky. At first glance, the styles may seem very simple, but in my opinion, the simple styles are the most elegant and timeless!
This may be a little bit obvious, since Target has been popular for awhile in swim. However, it has to be considered as a sub for VS. The suits have the bright colors, trendy lines, and fun cutouts that VS featured. With over 20 web pages of styles and large store displays, the huge selection is another VS similarity. Affordability is a major plus!
Some of you may have seen Facebook ads for Solid & Striped. I clicked through on one and absolutely loved what I saw! The prices are a little steep, but the styles are so classic that it's worth the splurge. The unique variety of cuts and shapes make it a great stop to find something perfectly flattering for every body type as well!
5. Free People
True to its classic boho vibes, Free People is a great place to get your fix of fringe and tassels if you are missing these classic VS offerings. However, their swim has expanded this year to include several classic, sporty and vintage inspired looks. Out of all the sites I have listed for you here, FP had me the most excited scrolling through swim styles. If you visit just one of these sites, make it this one! Just another reason FP is one of my favorite shops for all types of clothing!
**End Note: Sorry so many of these options are solid colors! I try to reflect my personal style here by showing you what I would actually buy. Lately I have been trending toward solid colors over patterns. :)